Zero Click Marketing - Hardcover Book by Amanda Natividad and Rand Fishkin

Zero Click Marketing is a practical guide to building brands, earning attention and growing a business when online audiences do not click through to websites. Written for marketers and business teams, this English-language hardcover includes 320 pages on content, channels and measurement.

Key Features

• Clickless Web: Explores why clicks have fallen and how last-click attribution can undermine marketing strategy.
• Content Tactics: Covers creating Zero Click Content and reaching audiences on the channels where they are influenced.
• Better Measurement: Discusses how to measure marketing impact and make the case for alternative approaches.
• Case Studies: Includes data, more than 220 footnotes and case studies featuring Duolingo, Geico, Uber, Steak-umm and Notion.

Specifications

• Author: Amanda Natividad and Rand Fishkin
• Format: Hardcover
• Pages: 320
• Publisher: Damn Gravity Media
• Publication Date: 27 Oct. 2026
• Language: English
• Dimensions: 15.2 x 2.2 x 22.9 cm (6 x 0.9 x 9 in)
• Weight: 581 g (20.5 oz)
• Release Date: 2026-10-27
• EAN: 9781962339315